![]() Headline generation lives right there between incubation and perspiration. If you stick with it through perspiration, this process will eventually lead to revelation–the eureka experience when you literally feel the tumblers of your mind click into place and you say: 'A-ha, I have found the solution!' The creative process ends with production, a time when the insights are put into a useful form and shared with others. It continues on to incubation–a more intuitive and subconscious time in which you connect the dots in a default state. It begins with preparation-an analytical time when the basic information or skills are assembled. The creative process moves through five stages. As much as we try to systematize it, creativity is often very spontaneous, and can actually get "better" with time. It is subconsciously providing you with creative ideas while you are busy doing other things. We may think of 10 headlines right now, and then suddenly generate a few more when we aren't even trying (or while writing the post itself). It is basically the part of the brain that works when we aren't.īy forcing ourselves to generate more than a few headlines, we put our brain to work using our RAS. RAS is an important part of our brain that is used for things like breathing, sleeping, waking, and the beating of our hearts. Headline generation is just another form of idea generation that forces you to use your brain’s reticular activating system (RAS) to inspire creativity. You have to burn through bad ideas before you can find what works. Some, in fact, will be downright terrible. However, if anything, you could consider this the bare minimum. That's why it's important to spend time getting them right.Ģ5 headlines might sound like a lot. Your headline makes your first impression with readers. Understand the Importance of Writing Great Headlines
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